KASEM M. RAAD
Born on June 17, 2003, in Beirut, Lebanon, Kasem M. Raad is an entrepreneur, producer, director, model, and author. He is the founder CEO and owner of The KMR Brands OÜ, a European conglomerate with a diverse portfolio spanning experience, marketing, multimedia, publishing, talent, and related sectors.
INTRODUCTION
Kasem M. Raad was born in Beirut, Lebanon, into a family with an artistic background. His father, Mohamad I. Raad, was a well-known calligraphy artist, producer, art teacher, and director. Kasem demonstrated academic aptitude from a young age, earning a Technical Baccalaureate in Graphic Design from Al-Massar Institutes in Beirut. He notably completed his secondary education early after passing the national exam at the age of 15.
Kasem grew up in the culturally rich area of Hadath, Beirut, which influenced his early interest in media production. In pursuit of further education and career opportunities, Kasem moved to Berlin, Germany, to continue his development in the field of media.
In 2017, Kasem experienced the loss of his father, a significant event that shaped his resilience and determination in both his personal and professional life.
EDUCATION
After relocating to Germany in 2019, Kasem focused on mastering the German language and participated in the Integrated Vocational Training Preparation (Integrierte Berufsausbildungsvorbereitung) program. During this time, he also completed an internship at rbb, gaining practical experience in media production. In 2022, he earned the Middle School Certificate as part of the IBA program.
CAREER
Kasem’s professional journey began at a young age when he started creating visual presentations for school projects. At just 14, he ventured into entrepreneurship, balancing freelance work with his academic commitments. His early involvement in media included volunteering at prominent outlets such as MTV Lebanon, OTV, and Bintjbeil.org. He also taught Photoshop and editing at the Rammal Design Institute and explored podcast production with "Kasem Lab."
In 2018, Kasem founded SKP-Studio K Production, which later became K Produktions after he moved to Berlin in 2019. Despite challenges in his education, Kasem successfully established and led his own company.
EXPANSION
In 2022, Kasem integrated K Produktions into The KMR Brands OÜ, forming a holding company that oversees several brands and agencies specializing in experience, marketing, multimedia, publishing, talent, and related sectors. This reorganization was completed in 2023.
APPRENTICESHIP
In 2023, Kasem began an apprenticeship at Axel Springer as an audiovisual media designer. However, his time at the company was marked by ethical concerns, which led him to question the organization’s role in the propagation of misinformation. As a result, the apprenticeship came to an end, and he subsequently founded MainBeast Publishing under The KMR Brands OÜ, where he continues to write and release his works.
In early 2025, Kasem began a Dual Apprenticeship as a Marketing Communications Specialist at artcom Group, further advancing his expertise in this sector.
